Strategy is foundational for the success of any aspect of business. Without a strategy, businesses flounder around in hopes that anything they do will “stick” and help them achieve their goals. This is best described by Sun Tzu in his famous book, “The Art of War” as it applies to business. He states: “Strategy without tactics is the slowest route to victory, while tactics without strategy is the noise before the defeat.”
In short, without a strategy your marketing efforts will be “hit or miss” and will NOT be as effective as possible, if at all. Put a stop to this approach and take charge of your business growth today!
