Strategic Marketing Boot Camp

Strategy is foundational for the success of any aspect of business.  Without a strategy, businesses flounder around in hopes that anything they do will “stick” and help them achieve their goals. This is best described by Sun Tzu in his famous book, “The Art of War” as it applies to business.  He states:  “Strategy without tactics is the slowest route to victory, while tactics without strategy is the noise before the defeat.”
In short, without a strategy your marketing efforts will be “hit or miss” and will NOT be as effective as possible, if at all.  Put a stop to this approach and take charge of your business growth today!

Event Details

Dates
November 27 & 28, 2017 
Times
Day 1: Registration at 8:30 am; Workshop 9:00 am to 8:00 pm
Day 2: 8 am to 4 pm
Location
Johnson County Extension Office, Iowa City, IA
Fee
Early Bird Registration until October 26th: $300 per person
Regular Registration after October 26th: $325 per person
Questions?
Contact Paul Gormley, gormley@iastate.edu
REGISTER TODAY!
VINCE KOSTELNIK
President, Ad Ej Solutions
Strategic Marketing Advisor, Project Manager, Google AdWords Partner
LEARN MORE ABOUT AD EJ
PAUL GORMLEY
Project Manager, Iowa State University, CIRAS
Growth Strategies: Innovative Growth, Market Diversification, On-line Marketing Techniques
LEARN MORE ABOUT CIRAS

Discover

Best-practices for developing a Strategic Marketing Plan:
  • Learn the value and function of marketing inside any business
  • Discover the true components of an effective marketing strategy
  • Discern the differences between Sales and Marketing and how they relate to one another
  • Consider a unique working-definition for marketing
  • Learn how Strategic Marketing and Tactical Marketing work together
  • Distinguish between Inbound Marketing and Outbound Marketing and which is right for you
  • What is Branding?
  • What is Digital Marketing?
  • Learn a 3-Phase system that will walk you through the process and help you develop the right  framework
  • Discover 10 Marketing Insights that will change the way you implement your marketing forever