Advanced Video Marketing Boot Camp

DISCOVER
What it takes to make your web videos look and feel more professional.
You’ll learn:
  • Advanced lighting techniques, camera angles, storyboarding, and shot selection
  • Techniques for motion graphics, various types of animation
  • After Effects, music, graphics, and editing
  • How to create more engaging videos that will then enhance your tradeshow presentation, increase website conversion, and/or create more sales or qualified leads.
  • Where to start and how to find your niche 
  • Hands-on practice and best practices found in the film/video industry
In a world where internet video marketing is more important than ever, the people who brought you CIRAS’ Video Marketing Boot Camp have created a sequel. This new two-day long training session will feature hands-on learning under the guidance of professional videographers working to help you produce more effective videos. Participants will learn advanced techniques to improve everything from shot selection to editing, as well as how to use tools for animating graphics, logos and other portions of your videos.
You must be a Video Marketing Boot Camp graduate or have some other experience with video production to take part in this training. It’s the next logical step for someone who wants to take their videos to the next level.
Register Today!

Event Details

Dates and Times: May 15th, 9am - 9pm - May 16th, 8am - 4pm
Location: EDIR, 1805 Collaboration Pl, Ames, IA 50010
Fee: $750 for single project registration, $1400 for 2 to 5 attendees from the same company. Early Bird is a $100 discount if signed up with Paul at least 30 days prior to event start date.  A project proposal will be developed and signed by the attendee or company representative. All companies will be invoiced after successful completion of the boot camp.
If you have questions, please contact Paul Gormley, CIRAS Project Manager, at 319-721-5357 or gormley@iastate.edu

Presenters

These industry experts will be on hand: 
Kirk Monson
MonZah Films
Producer & Director of Photography
Jeff Zahrt
MonZah Films 
Producer & Director
Animation topics presented by MonZah Films:
MonZah Films will work with CIRAS staff to deliver a two-day training session.  The basic content of the training will cover advanced lighting techniques, camera angles and shot selection, camera techniques, storyboarding,  After Effects, music, graphics, and editing.  These topics will be delivered using adult learning techniques, hands-on practice and best practices as found in the film/video industry.  The program is a combination of instruction and training along with time for practical application experience
Animation topics presented by Studio Iowa:

Introduction
• Why do we animate?
• Motion graphics concepts
• Hats of the animator - designer, technician, artist, communicator
• 2D vs 2.5D vs 3D
• The learning curve

Concepts
• Keyframes and tweening
• Curves
• Story, storyboard, planning, and concept design
• Compositing, transparency, and alpha channels
• Preview vs rendering

Application
• Common software packages
• Common usage
• Standalone pieces
• Component of larger video piece
• Types of Animation Projects
• Logo Animations
• Narrative / Character
• Explainers
• Auxiliary skillsets - Photoshop, Illustrator, etc 

Demonstration
• After Effects Part 1 - build a lower third
• After Effects Part 2 - build a kinetic text piece
• After Effects Part 3 - playground/explainer - deeper dive
• 3dsmax - take the concepts into 3D

Conclusion / Takeaways
• Where to start?
• First projects
• Find your niche
• When to get an assist
Register Today!