Who Should Attend: 
Any business working to improve its organic search rankings.
Anyone with a Google AdWords account who isn't satisfied with the results.
Anyone looking for a better and more effective method.
  • How to properly structure your account and campaigns to get the optimal position in your customer's search results
  • The variety of settings you can control to help get in front of the right audience at the right time
  • How to manipulate keywords to get the right traffic
  • Secrets to using the "negative match type" to completely ELIMINATE unwanted traffic in key areas
  • How to evaluate competitors and create ad copy that will entice prospects to click on your ads
  • How to use Expanded Text Ads and Ad Extensions
  • How the right landing pages can get your prospects to take action
  • What "Quality Score" is and how to improve it
  • How to track your AdWords prospects and calculate ROI
In today's digital world, buyers get an estimated 60-90 percent of a given purchasing decision made before they ever reach out to suppliers. Getting your name in front of them while they are doing the initial research is imperative to growth success.
Search Engine Marketing is the only available inbound marketing tactic where you can get consistent top results starting even on the same day you launch your campaigns. If you are looking to get in front of your target market immediatly, Pay Per Click (PPC) marketing is your best choice. With Google owning the lion's share of the Search Advertising Marketing, a good starting point is Google AdWords. This boot camp can help you understand it all!
This workshop will include live session in which you will work on your account, whether seting up a new one or optimizing an existing one.

Event Details

Date: March 22-23, 2018
Times: Day 1-9am to 10pm, Day 2-8am to 4pm
Location: 1805 Collaboration Place, Ames, IA 50010 
Fee: Paul Gormley will contact you after you register to discuss fees

Vince Kostelnik

President, Ad Ej Solutions
Strategic Marketing Advisor, Project Manager, Google AdWords Partner

Paul Gormley

Project Manager, Iowa State University, CIRAS
Growth Strategies: Innovation Growth, Market Diversification, On-line Marketing Techniques


Contact Paul Gormley, CIRAS