Cracking the Teen Code:
Spot Trouble, Build Trust and Stay Connected
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School Member Marketing Kit
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Here is your marketing kit for the Oct. 23 ParentEd Talk featuring pediatric psychologist and parent coach, Dr. Ann-Louise Lockhart. Inside, you’ll find everything you need to easily promote this event. To help boost engagement and participation, ParentMap encourages each member school to follow the recommended promotion schedule below.
4 weeks before the event date
- Share the event flyer with your school community via email and post around your schoolr
- Begin promoting the event on school social media channels and continue promotion leading up to the event date. To prevent public access, please only share your school’s discount code on private social media pages.
- Create a Facebook event on your school’s private Facebook/PTO/PTSA page(s). School discount codes should not be shared on public event pages.
2–3 weeks before the event date
- Send a dedicated event email announcement to your staff and families.
If you have any questions, please contact Brenna McCown, ParentMap Events & Community Partnerships Specialist, at brenna@parentmap.com.
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Marketing materials
Swipe the following copy and graphics to announce the ParentEd Talks series to your school community.
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► Full marketing description
Event title: Cracking the Teen Code: Spot Trouble, Build Trust and Stay Connected
With Dr. Ann-Louise Lockhart, pediatric psychologist and parent coach
Thursday, Oct. 23, 2025
noon–1 p.m. PT
Live Q&A webinar streamed on Zoom
The adolescent years are notorious for mood swings, shifting attitudes and a desire for space — all part of the normal path to adulthood. But what if it’s more than “just a phase”? It can be difficult to distinguish typical tween or teen behavior from early signs of anxiety, depression or body image struggles. And getting your kid to open up can feel even more challenging.
That’s where pediatric psychologist and teen expert Dr. Ann-Louise Lockhart comes in. Join ParentMap and <insert school name> on Oct. 23 for an essential ParentEd Talk that will help you recognize mental health red flags, understand what’s driving your teen’s behavior, and respond with strategies that build trust and connection — because while the teen years can be tough, they can also be magical.
What parents and caregivers will gain:
- Spot warning signs: Recognize anxiety, depression and body image challenges that often go unnoticed or are misunderstood.
- See real-world examples: Hear common scenarios reflecting what today’s tweens and teens are navigating.
- Use conversation tools: Learn practical scripts and strategies to start supportive discussions and reduce defensiveness.
- Build emotional safety: Discover ways to create a home environment that fosters trust, conneciton and emotional well-being.
Register here for the Zoom webinar using promo code <insert school code> to attend for free (a $10 value). You'll also gain access to the event recording, so you can watch it anytime, anywhere.
About ParentEd Talks
<Insert school name> is excited to partner with ParentMap to offer our school community FREE access to ParentEd Talks for the 2025–2026 school year. This dynamic series of eight parent education webinars explores the most pressing issues parents face today, such as declining youth mental health, complexities of ADHD and the hidden impacts of technology.
Sign up for the full series to join any live talk all season — plus unlock on-demand access to the entire video library. To redeem your complimentary tickets ($80 value), sign up here and enter promo code <insert school promo code>.
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► Speaker bio
Note: Due to pre-approved speaker arrangements, please do not alter the talk title or general talk description.
Dr. Ann-Louise Lockhart is a pediatric psychologist, parent coach, speaker and author who helps overwhelmed parents raise confident, emotionally healthy kids and teens. As the founder of A New Day Pediatric Psychology, she empowers families to move from chaos to connection using practical tools rooted in clinical expertise and real-life parenting. She is the author of an upcoming book launching this October, titled “Love the Teen You Have: A Practical Guide to Transforming Conflict Into Connection.” She has been featured in The New York Times, Parents, HuffPost and on The Today Show. Her dynamic, relatable style has made her a trusted voice for parents nationwide.
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► Event flyer
ParentMap has created this flyer template with blank spots to add your school's logo and custom promo code manually. The flyer link includes a PDF, JPEG and native InDesign files.
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► Sample email copy
Send a dedicated email to your school staff and families to announce the event or include a blurb in one of your upcoming school newsletters. ParentMap has found dedicated emails to be the most successful in increasing registration numbers.
Subject line: Cracking the Teen Code: Spot Trouble, Build Trust and Stay Connected
Email copy:
Is your teen just being a teen, or is it something more? It can be difficult to distinguish typical adolescent behavior from early signs of anxiety, depression or body image struggles. And getting kids to open up can feel even more challenging.
Join ParentMap and <insert school name> on Oct. 23 for an essential ParentEd Talk with Dr. Ann-Louise Lockhart, pediatric psychologist and teen expert. Dr. Lockhart will help you recognize mental health red flags, understand what’s driving your teen’s behavior, and respond with strategies that build trust and connection — because while the teen years can be tough, they can also be magical.
Register here for the Zoom webinar using promo code <insert school code> to attend for free (a $10 value). You'll also gain access to the event recording, so you can watch it anytime, anywhere.
About ParentEd Talks
<Insert school name> is excited to partner with ParentMap to offer our school community FREE access to ParentEd Talks for the 2025–2026 school year. This dynamic series of eight parent education webinars explores the most pressing issues parents face today, such as declining youth mental health, complexities of ADHD and the hidden impacts of technology.
Sign up for the full series to join any live talk all season — plus unlock on-demand access to the entire video library. To redeem your complimentary tickets ($80 value), sign up here and enter promo code <insert school promo code>.
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► Sample social media posts
Please tag @ParentMap in all social posts.
Post 1
Is your teen just being a teen, or is it something more?
Pediatric psychologist and teen expert Dr. Ann-Louise Lockhart joins ParentMap on Oct. 23 for an essential ParentEd Talk to help you recognize mental health red flags, understand what’s driving your teen’s behavior, and respond with strategies that build trust and connection — because while the tween/teen years can be tough, they can also be magical. ❤️
You’ll discover:
✅ Anxiety, depression and body image red flags that often go unnoticed.
✅ Common scenarios reflecting what today’s tweens and teens are navigating.
✅ Practical scripts and strategies to start supportive discussions and reduce defensiveness.
<Insert school name> is proud to partner with ParentMap to offer complimentary access for our school community. Use promo code <insert school code> (a $10 value) to claim your free ticket. Register for the live Zoom webinar and replay video here: ParentMap.com/lockhart
Post 2
Mood swings, shut doors, eye rolls … normal teen stuff or a red flag? 🤔 Psychologist and teen expert Dr. Ann-Louise Lockhart joins us Oct. 23 to help you decode tricky tween/teen behavior and share strategies that build trust and connection. 🙌
We are thrilled to partner with ParentMap to offer free access for our school families. To claim your tickets, use promo code <insert school code> (a $10 value). Sign up for the live Zoom webinar and replay video here: ParentMap.com/lockhart
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Thank you for joining ParentMap as a ParentEd Talks member and sharing these events with your school community!
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