Imaging USA

Schedule

Sponsored Speakers

Imaging USA is almost here! We are very excited to be sponsoring so many fantastic speakers. We will, once again, host the H&H Learning Lounge with excellent programming and opportunities for small break-out sessions, plus a NEW Bridging the GAP Speaker Lounge this year as Imaging USA debuts its Bridging the GAP classes! We are so honored to be part of this inaugural event.

Michael Anthony

Making the Most of Image Competition

Session Time: January 21, 10:00 am - 11:30 am
Location: Omni Hotel, International Ballroom Lobby E, F, North Tower, M2 International Ballroom Level
Image Competition is the best way to hone your craft and develop your talent and artistry, but did you know that many people enter Image Competition for the wrong reasons? In this course Michael is going explain how Image Competition has helped him grow into an international award winning photographer. In addition he will share his process of planning competition shoots, executing the shoot, and the importance of editing and printmaking to the final product. He will also go over the elements of a merit image and explain the best practices for developing competition worthy images.

Audrey Woulard

Lock Down Your Seniors Early: Using Tweens to Build and Solidify Brand Loyalty

Session Time: Jan 22nd 3:30 pm - 4:45 pm
Location: GWCC, A313/A314, Building A, Level 3
Track(s): Portrait
Learn how to find and appeal to Tweens and, more importantly, how to catch them early to build brand loyalty. Even if your senior business is running smoothly, do not let other photographers catch the future Seniors before you do! It is proven that clients prefer to work with photographers they like. In this program, Audrey will detail how to find Tweens– and book them. She’ll give you first-hand knowledge of how Tweens view brands and how to utilize it to capitalize and grow your Senior portrait business.

Dorie Howell and Rachael Boer

The Four Parts of a Great Sale

Session Time: January 20, 8:00 am - 9:30 am
Location: GWCC, A313/A314, Building A, Level 3
Learn what goes into the four basic components that make up a great sale and client experience: The Booking/ Consultation, The Session, The Sales Appointment and The Follow-up. Find out how the four areas, when prepared in a cohesive manner, create a great experience for the client– and a great payday for the photographer.

Jeff Edwards

Don’t Let Commission Scare You!

Session Time: January 22, 8:00 am - 9:30 am
Location: GWCC, A402/A403, Building A, Level 4
Commission is probably one of the single words in the volume photography business that makes people cringe. However, as an industry, photographers created most of their own problems. In this session, Jeff Edwards will explain why it doesn’t have to be such a frightening topic for volume photographers. He will share secrets to presenting information in ways that may ultimately lead schools to give you lower commission rates. He will also discuss alternative options for in lieu of paying commissions. If you are in the volume business in high commission areas, don’t miss out on this presentation.

Jeff Gump

Team & Individuals - Profitable or Sucking the Life out of You?

Session Time: January 20, 5:00 pm - 6:15 pm
Location: GWCC, A402/A403, Building A, Level 4
In the last couple of years there have been so many changes in our small niche of photographing Team Sports. Some are distracting, and others are exciting and profitable.
Are you being distracted by spending hours upon hours in your home office creating team photos? You know the ones you want all your social media friends to admire to give you validation? Is your family lifestyle being affected by the long hours on your computer? As a veteran in the T&I business, let Jeff Gump share with you the different options. This is not rocket science. After you've spent some time discussing the many options, you will walk away with the either "Hey, I'm doing it the best way for my business" or "Why have I been sending so much time in post-production when there are photo suppliers who can take the burden affecting me. This program will be an eye opener for all those New-be photographers and validate the veterans.

The GAP Speaker Lounge Schedule

Image by Kids and the City/Audrey Woulard
The GAP Speaker Lounge, sponsored by H&H and N-Vu, is a gathering place to hold Q&A’s after many of the GAP speakers’ programs! Educational programming for the professional photographer continues to be a cornerstone of H&H Color Lab’s mission. Sponsoring the GAP Speaker Lounge for the inaugural launch of the GAP Programs at Imaging USA, is truly an honor! Come visit more with the speakers, get your questions answered, meet some folks from H&H and get a chance to be entered into a raffle for an amazing giveaway! Light snacks will be available as well.
Please join us after the Bridging the Gap programs for a Q&A with the following speakers in GWCC, Building A, Level 3 next to registration.

Sunday, January 20, 2018

9:30am-10:00am GAP Lounge - Q&A with Jeff Fromm
6:30pm-7:00pm GAP Lounge - Q&A with David Trust
8:00pm-8:30pm GAP Lounge - Q&A with Allison and Jeff

Monday, January 21, 2018

9:30am-10:00am GAP Lounge - Q&A with Phil Jones
11:30am-12:00pm GAP Lounge - Q&A with Brant Menswar

Tuesday, January 22, 2018

9:30am-10:00am GAP Lounge - Q&A with Steve Saporito
11:30am-12:00pm GAP Lounge - Q&A with Mike Michalowicz
4:45pm-5:15pm GAP Lounge - Q&A with Megan Dipiero

The Learning Lounge Schedule

Image by Michael Anthony
Stop by one of our small group sessions to become inspired, learn how to save time and increase your profits! Whether you are a portrait wedding, volume school or sports photographer, H&H wants to partner with you to help you meet your goals!
Location: Imaging USA - Atlanta, GA
When: January 20-22, 2019
Where: GWCC, A304, Building A, Level 3

Shooting to Sell

Learn how to hype, prep and excite your clients for printed products
Presented by Casey Dittmer
Sunday, January 20, 2019 from 1:30pm-2:30pm

N-Vu IN ACTION

See how successful photographers use N-Vu IPS + Client Galleries + Mobile Apps.
Presented by the N-Vu team and Melissa Kelly
Sunday, January 20, 2019 from 5:15pm-6:15pm

N-Vu IN ACTION

See how successful photographers use N-Vu IPS + Client Galleries + Mobile Apps.
Presented by the N-Vu team and Scott Detweiler
Monday, January 21, 2019 from 9:00am-10:00am

Empowerment Through the Lens

A roadmap to finding a profitable niche in photography
Presented by Kahran Bethencourt
Monday, January 21, 2019 from 10:15am-11:15am

Simplify the Process

9 ways to use albums to guarantee higher sales
Presented by Audrey Woulard
Monday, January 21, 2019 from 12:00pm-1:00pm

How to Grow Your Volume Sports Business

Learn how two of the most powerful features in H&H’s Total Sports program can save you hours and increase sales.
Presented by the H&H Total Sports Team
Monday, January 21, 2019 from 5:15-6:15pm

N-Vu IN ACTION

See how successful photographers use N-Vu IPS + Client Galleries + Mobile Apps.
Presented by the N-Vu team and Isaac Coffy
Tuesday, January 22, 2019 from 9:00am-10:00am

Create an Unforgettable Experience for Your Clients

Dive deep into what makes a successful wedding photography studio
Presented by Michael Anthony
Tuesday, January 22, 2019 from 12:30pm-1:30pm
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