Route Bay City


A route is a connection between where we've been and where we want to go.
The route Bay City is on is one firmly rooted in a path forged by people looking for a way forward: entrepreneurs looking for a place to earn a living, families looking for a place to grow, and people looking for a place to call home.  It's a path full of grit, history, and community.  Through its ups and downs, booms and busts, Bay City has always had at its heart people who love this region and want to help it succeed.
The heart is growing.  Now more than ever, the people of the Bay region are trying to connect with their past while building their future.  They are looking for more than just a place to live - they want to belong to a place.  They're working hard to move into the future without losing sight on where we're from. 


Route tells the story of an evolving Bay County Region. In each weekly publication, we chronicle the investment, innovation, and development of unique assets that are attracting new talent to the region and shaping the county’s future.

The community-based publication will feature the work of local and regional writers, journalists, and photographers, engaging both local and out-of-town readers in the evolving culture of mid-Michigan. Phil Eich leads the publication. Through writing, photography, and videography, the goal of his work is to show there remains a place for storytelling and human connection

Route is a weekly publication and email newsletter featuring stories about bold startups, emerging places, catalytic talent, transformative projects, and ideas across the region. The publication joins Issue Media Group’s growing network of partner cities in its statewide Second Wave publication, which is focused on growth and innovation across Michigan.

Route Bay City is a publication of Issue Media Group brought to you by a Bay County Coalition Partnership.  Our sponsors include the Bay Area Community Foundation, Bay Area Chamber of Commerce, Bay Future, and the United Way of Bay County.

The publication accepts story ideas from anyone in the community who wants to share about a local person, project, or business making a difference

Issue Media Group
Issue Media Group (IMG) is an award-winning media company that publishes weekly online magazines covering the growth, innovation, and investment in 20 cities and regions.  IMG builds relationships with local stakeholders for support, content, and readership and has established notable credibility within its existing publications.  Each publication can be viewed at  Follow stories from the network @Issue_Media.