Featured Faculty: Dr. Sarita Stewart
Check out what Dr. Sarita Stewart, Associate Professor for the Curb College, had to say about the music industry and what led to her teach at the Massey Graduate School of Business.
Business Matters with Massey: Tell us about your background and what brought you to teaching at the Massey Graduate School of Business.
Dr. Sarita Stewart: It was not planned! I grew up in Oregon City, Oregon and went to Oregon State University as an undergraduate in 1985. After I graduated, I moved to California on $200. There I ended up working with Mike Curb at the film company, and a month later moved over to the record company. It was there I learned the record business from the ground up. I got my MBA in Management from Claremont, and moved to Nashville with Curb. I started teaching as an adjunct in 1999, and went back to graduate school in 2009 at the University of Alabama to earn my PhD in communications.
BMWM: As an industry leader turned academic leader, what are you excited about in music today?
SS: I am fascinated with fan engagement and fandom at large. My dissertation was on parasocial interaction, or the feeling of friendship between artists and fans, and the combination of technology with that aspect. For instance, we have been discussing the influence of TikTok in my classes. Also, I am currently exploring the ideas of psychological ownership in the age of paid streaming.
BMWM: In what ways do you think studying Music Business at Belmont is unique?
SS: All of us that teach in the program probably have close to 100 years of collective experience of working in the music industry. The instructors bring so much expertise. Also, even if the instructors do not work in the music industry currently, we have contacts that work in it every day. These individuals are glad to serve as guest speakers.
BMWM: What are you reading right now?
SS: Right now, I am reading a book by Adam Grant called Originals. The reason I am reading it is because I am teaching first year seminar, which is a class on creativity. The students lead the class, but I have to be sure I read it every week! What I really like to read, though, is history, particularly presidential history and families. Doris Kearns Goodwin writes great biographies.